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CSR Campaign +
Social Media Campaign

Zurich Hong Kong

2022

As part of the Zurich 60th anniversary celebration, Zurich Hong Kong would like to have cooperated with NGOs to connect the community.

Mental health is a heated topic in the city, especially under the new normal. Hence, Zurich jointly organized the “Think Good, Talk Good” Campaign with StoryTaler, a social enterprise co-founded by a psychology professor and a clinical psychologist. The objective is to shine a light on mental health, celebrate experiences and educate on the power of compassion. The campaign will take positive psychology into the local community and bring about meaningful social changes by connecting with people and discovering beautiful moments in life together.

In the early phase of our campaign, we launched a promotional video, including interviews of representatives and event volunteers from both ZurichHK and StoryTaler, together with event snapshots to let the audience have a glance through.

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