Coding boot camp is a popular summer course between international schools & high profile families. This summer, Preface Coding would like to extend its market share with the local market.

To reach and educate this new market, we created the “First class to the future” campaign for Preface Coding & “Future Drink” for Preface Coffee. The campaigns helped shaping its professional brand image by up-fronting why coding is essential and reinforced the urgency to learn coding.

Through this campaign, we made coding visible and taste-able. Through machine learning, the client has analysed the future and projected the future trends and developed the drinks with different tastes.

This event gained lots of media coverage (RTHK, TOPick, Girlsmood). It helped to build awareness of Preface and provide more information on coding.

Besides the video, we also helped to create some mood shots for media use.